With roots growing deep in climbing and yoga, the prAna brand must speak to two core audiences. We cross-pollinated those audiences by celebrating movement--the essence of both activities. Designed on two axes, "Moving Meditation" asks the reader to engage physically by spinning the book in order to view certain features. This major print piece for prAna contains the assets that powered two websites and countless collateral. Graphis gave "Moving Meditation" two nods, including it as a final selection for two of their international publications. Click here to view entire MM Book.

prAna grew from a garage-based business to a $33 million industry leader with no sales reps. That tradition is honored by our workbooks--organized, logical, and thorough enough to do the job when a rep isn't there to put on a show. By transforming original line drawings into 3-D "invisible man" photography, we created a product-shot look that's imitated industrywide. As such, our workbooks are far beyond many companies' consumer catalogs. Any time we can move the brand forward, we do. Click here to view select pages in a larger

(insert photogs name) delivered images that told a very layered story. We book-ended his creative with a enviable product photography by Mike Hill. Our job? Create dimensional clothing images, design a contemporary layout and put the project to bed, early. Good night.

What makes for a brochure or a product workbook? Adding in some much needed style and heartbeat to EC's mix allowed us to tell the Inspired by Travel story.

Mike Hill’s images allowed us to further the retro-modern look and deliver to Bert an industry-leading catalog that is now being copied by the big berthas of the industry.

prAna grew from a garage-based business to a $33 million industry leader with no sales reps. That tradition is honored by our workbooks--organized, logical, and thorough enough to do the job when a rep isn't there to put on a show. By transforming original line drawings into 3-D "invisible man" photography, we created a product-shot look that's imitated industrywide. As such, our workbooks are far beyond many companies' consumer catalogs. Any time we can move the brand forward, we do. Click here to view select pages in a larger

prAna grew from a garage-based business to a $33 million industry leader with no sales reps. That tradition is honored by our workbooks--organized, logical, and thorough enough to do the job when a rep isn't there to put on a show. By transforming original line drawings into 3-D "invisible man" photography, we created a product-shot look that's imitated industrywide. As such, our workbooks are far beyond many companies' consumer catalogs. Any time we can move the brand forward, we do. Click here to view select pages in a larger

prAna grew from a garage-based business to a $33 million industry leader with no sales reps. That tradition is honored by our workbooks--organized, logical, and thorough enough to do the job when a rep isn't there to put on a show. By transforming original line drawings into 3-D "invisible man" photography, we created a product-shot look that's imitated industrywide. As such, our workbooks are far beyond many companies' consumer catalogs. Any time we can move the brand forward, we do. Click here to view select pages in a larger

Sandbox coined the "Cliffnotes" version of this quick-reference dealer booklet to keep in line with the Goat's quirky but intelligent style.

How to get into a megaplex your first year? Take a lesson from the master: Serve the Customer. Scapegoat did just that and their products were available in Nordies.