THE Sandal brand in the Action Sports market. Sandbox did some hangtags back in the early 90s, coined the term...

THE Sandal brand in the Action Sports market. Sandbox did some hangtags back in the early 90s, coined the term "Squishy" for their footbeds, a terms still used today and now work with their in-house art directors Marcelo Bengoechea and Randal Sargent in creating their product catalogs.

[project title:] Reef Girls Spring 2010 Catalog

Needs copy

[project title:] Reef Kids Spring 2010 Catalog

REEF Creative Director Marcello Bengoechea had the idea to allow the children of REEF to illustrate the footwear catalog that showcased products for their age group. Art for the ages.

[project title:] Reef Catalogs Summer 2010

Sandbox's role in this season's catalog season was to create the design templates, use our database wizardry to populate the content and ensure an efficient delivery of files. Ready, Aim, Fire. In that order.