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Zoot Spring 2010 Workbook

Zoot’s desire to bare its soul was just as urgent as their sales goals. It’s a mix of brand and promotion that Sandbox blends perfectly. The strategy, then? As shepherds of their brand, we knew sales would come from allowing the company to communicate with retailers, openly and directly, showing superior product design and relations with world champion professional athletes. By relating to each storefront individually, Zoot has increased it’s dominance as the world’s leading triathlon brand.