How to package a product that defines a new category? This was an exercise not in form, rather in messaging. RinseKit is a self-contained, pressurized portable shower system but has the shape of a traditional cooler. After many rounds of “this has to be on the package” meetings with the client, users, people coming up during photoshoots, we arrived at this painfully simple solution. Like the product, the belly-wrap works well to allow the consumer to answer the “what am I looking at” question.