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PR*Bar Packaging

After PR*Bar received word that they were the Official Performance Nutrition Bar of the U.S. Olympic and Paralympic Team, it was time to get busy on a logo refresh, brand new wrappers and caddies (boxes) for all of their bars. In addition to the six standard flavors, three new granola bars were added to the mix, so we created product differentiation in the wrapper designs. If you notice, there are three logos, the flavor, 15G protein AND Gluten-Free all sharing space on this small package – not an easy task.