With roots growing deep in climbing and yoga, the prAna brand must speak to two core audiences (as well as one parent, Liz Claiborne). We cross-pollinated those audiences by celebrating movement—the essence of both activities. Designed on two axes, “Moving Meditation” asks the reader to engage physically by spinning the book in order to view certain features. This major print piece for prAna contains the assets that powered two websites and countless collateral. Graphis gave “Moving Meditation” two nods, including it as a final selection for two of their international publications.