Surfer’s Journal is the high end publication in the industry. This elegant magazine showcases the best photography and best-written stories, elevating the category in every way. As such, our Rusty ads had a lot to live up to. Working with world class photographers Aaron Chang, Michael Bloomfield, Mike Hill, and John Durant, we developed stand-alone series of “The Surfboard as Art”. Concepts that not only garnered a leading publication’s respect, but increased Rusty’s brand awareness, too.