Sometimes a look back will give you a glimpse of the future. That’s exactly what Bert Lamar did when conceiving Iliac Golf...

Sometimes a look back will give you a glimpse of the future. That’s exactly what Bert Lamar did when conceiving Iliac Golf. Sandbox was contacted shortly after the first wooly head-covers were produced and we gave clear instruction on how to navigate the oily-slick waters of the technical golf market -- make it real, make it tangible, bring back the romance.

[project title:] Iliac Dealer Book

Mike Hill’s images allowed us to further the retro-modern look and deliver to Bert an industry-leading catalog that is now being copied by the big berthas of the industry.

[project title:] Iliac Website

Utilizing the same proven approach as the catalog, Sandbox constructed a seamlessly integrated website. Dealers and consumers got educated. Sales went up. Iliac is on the map. Going from garage start up to industry darling in just over 18 months takes a lot of love for the game.