Good word travels fast. When Eagle Creek's Brand Director Veronica Cox was looking for a company refresh, she did what any good Director does.

Good word travels fast. When Eagle Creek's Brand Director Veronica Cox was looking for a company refresh, she did what any good Director does. Ask people she respects for whom they'd recommend. Veronica did just that and Sandbox ended up on the short list by day's end. After a month long series of interviews and briefs, Sandbox beat out some of the West's larger agencies and landed the 10 month job to re-brand the tried and true Eagle Creek. Could this old dog of the Outdoor Industry learn some new tricks? Yes and no. A new color palette, updated logo, fixture ideas and solid branding platform have pointed them in the right direction -- the in-house team is currently rolling out the program.

[project title:] Eagle Creek Ads

Working with branding guru Wade Koniakowsky, these ads seemingly wrote themselves. Images were from Belize, style was pure Eagle Creek, Travel made simple....Inspired by Travel.

[project title:] Eagle Creek Brochure

What makes for a brochure or a product workbook? Adding in some much needed style and heartbeat to EC's mix allowed us to tell the Inspired by Travel story.

[project title:] Fall 2008 WB Addendum

So many products, so little time. Creating style and ease of product review took a bit of effort but the end result pleased the entire product team. And the dealers.

[project title:] Eagle Creek POP

An exercise in "what if?". Eagle Creek toyed with the idea of "store within a store". Working with friend and designer Harald Belker, we came up with flowing shapes and components that fit the newly branded brand.

[project title:] Eagle Creek Trade Show Booth

A skin job is just what was ordered as we softened the well-used Eagle Creek booth. Using lightweight "tent-type" poles and stretchable fabric, we lifted the face of the booth w/o incurring massive costs. All external/internal graphics were refreshed to implement the new brand position.