An exercise in "what if?". Eagle Creek toyed with the idea of "store within a store". Working with friend and designer Harald Belker, we came up with flowing shapes and components that fit the newly branded brand.

Sandbox doesn't enter contests. Our production company did. We won. Big. Best of Show for Large Floor Display or something. In any event. this is a great display that holds an E-bike, shows the video and has a "lightning" centerpiece. Voila. We won. Back to work.

Under the watchful eye of David Carson, I aimed for something that was distinctively un-foamcore, authentic, a-typical. Graffiti culture, street works, found art projects from San Diego’s downtown industrial areas populated the materials mix. CNC-cut acrylic backing and the R-dot logo came together. Parts were assembled, the switch was flipped and suddenly this quirky little sign was turning heads toward Rusty’s booth. He asked for 100 more. Great start for my first project out of school.