Eagle Creek was acquired by Vanity Fair in 2006. After an exhaustive 4 month bidding process with some of the West’s strongest brand shops, Sandbox was awarded the work to revitalize this true and tested, but a bit tired, outdoor story. The first thing we did was take stock of our collective assets, drop the bad habits and establish more direct methods for taking Eagle Creek further down the trail. 12 months of work done in 8 months showed fresh tracks. A new color, revitalized logo, strong photo direction and key copy points created the foundation for print media, intra-mural communications, in-store presence and a glimpse of what an Eagle Creek storefront might look like. This slideshow is an overview of the work.

Lee Iacocca was long considered Best Marketer in America. He introduced the enthusiasts to the Mustang, soccer moms to the MiniVan, and help define the SUV by acquiring Jeep. Shortly after retirement Lee had the idea to create efficient, light electric transportation. E-Bike was born. Sandbox’s deep rooted relationships put us in front of Lee. With plenty of energy and clean, clear thinking, we landed the job. All of it. This was a once in a lifetime opportunity to start from mile one and design the future. This slideshow is an overview of the work.